The word social is crucial here – since when did we have a conversation with a friend and want a statistical analysis on that conversation? Yet in business we expect to be presented with the statistics, facts and figures on our investments, and social media marketing is no different.
Brand awareness, sharing, talking to people – the good old adage of the sales and marketing umbrella. In today’s society we are presented with facts and figures, return on investment, cost per hour, how much, how many… Yet when talking to other entrepreneurs they will always emphasise the value that they place on relationships.
Wasn’t Facebook originally set-up by Mark Zuckerburg to talk to girls? LinkedIn, created to nurture and keep business relationships. Twitter, designed to feed online relationships by directly trafficking followers to websites and blogs. Their soul purpose for existing is to nurture relationships – not generate stats!
My thoughts are; if a business or person likes you then they will engage with your social media, follow you, and subsequently engage with your business – so content is king!
What purpose does paying for hoards of likes and followers serve? They are not helping you with your business, or verifying who you are. They are just facts and figures.
Instead, it is all about making your account look interesting and exciting – a far more organic way of increasing followers and gaining likes! The goal is to build social media alliances online and become an influencer.
How do I increase my followers?
How many posts should I be making?
I often get asked this question, but I would argue a better question is, “What time of day should I be posting?” as certain times of the day are proven to receive more engagement on certain platforms.
I always think of my daily routine when sending out social media messages, and when I am more likely to look at a social media and on what device:
So early morning is a good time, followed by mid-morning, lunch-time, mid-afternoon, after 5pm, then after 8pm – however, it depends on the platform you choose and your audience. There is no right or wrong time for posting out the weekend and bank holidays!
There are lots of apps out there that can determine when is best for your account to send messages to reach the best readership. This isn’t a cheap tool, but can certainly be a life saviour and will take the decision making process away from you!
So what social platforms should I focus on to get the most engagement?
Well that is a question you will be thinking about in your initial sales and marketing plan. So when you are on your journey of social media, set yourself a goal. Think of your target clients, where they ‘hang-out’, what age group are they?
Teenagers and young adults are not going to be on Facebook or Linkedin – they are more likely to be using Snapchat and Instagram. So if you are targeting young adults, it is best to focus on these platforms to gain engagement.
For more info and advice on managing your social media contact Rachel at Shoo Social Media.