Who We Are

A different sort of approach to Accountancy…

If you want to know more about us then it’s safe to say that we’re all about you. We want to know where you’re heading, what your goals are, how you plan to get there and everything else in between. We’re interested in how to prepare your accounts, manage your books or set up your payroll but it’s your ideas that get us really excited.

Ideas that will help you grow, adapt and evolve. We’ll listen to you all day long until we know exactly what you want to achieve and how we can help you get there. It’s a one-to-one, super personal, super tailored service where you can build a consistent relationship with an advisor who truly understands you and your business.

Debbie Whitaker

ACMA CGMA, Managing Director

Our systems geek, our Xero fanatic, our remarkable founder, Debbie began Not Just Numbers knowing that accountancy could, and should, be done differently.

After 20 years in construction, Debbie saw that an accountancy practice that truly cared about its clients was missing, so she decided to launch her own. Not Just Numbers. It’s not just about historic figures, tax returns and payroll – Debbie looks beyond the numbers, so you can look towards a future of success.

Debbie is an CIMA-qualified finance director, systems pro and Xero Gold champion. From leading the team, attending networking events and welcoming new clients, right through to providing whole business support to you – Debbie does it all.

Debbie saw an opportunity to expand the successful advisory services in Not Just Numbers by offering outsourced finance director services. So, in 2017 she teamed up with Julie Bickerdyke and founded Not Just an FD.

Self-confessed biker chick and horse-riding fanatic – on the weekends you’ll find Debbie out in the country with her horse, Patrick, and her border terrier.

Martin Whitaker

Director

Martin – the big picture man. He looks beyond the day-to-day numbers to help Not Just Numbers hit new horizons and continue to flourish.

Martin’s ‘not-so-typical’ day job at Taylors of Harrogate sends him exploring coffee beans across the globe. On his return, his head is buzzing with ideas and fresh perspectives. With his input, we get the best out of our team, meaning we get the best out of our clients.

He shares his expertise in managing people, supports us with HR and is always up for a good ol’ catch up with a cuppa – Not Just Numbers wouldn’t be the same without him.

Martin is a keen biker and spends his downtime exploring the country on his motorbike.

Victoria Ellis MAAT

Bookkeeping Manager and Cloud Specialist

If you’re after someone who’s nifty with the numbers, then look no further than our super savvy bookkeeper. She’s a wizard at coding vast swathes of transactions, checking and submitting VAT returns to making sure your bank balances reconcile.

Vicky is an AAT-qualified cloud accounting expert, Xero pro, and add-on enthusiast. Her happy place is skipping around the Xero Roadshow finding out about the latest and greatest tips and tricks to make our client’s lives easier.

When she’s not balancing the books, she’s tuning out to her extensive timeless LP collection.

Stephanie Reed

MAAT Accountant

Deadlines, deadlines, deadlines. They’re not fun but can’t be avoided. Luckily for us, Stephanie eats deadlines for breakfast. She’s got compliance covered; ensuring that accounts, corporation tax returns and self-assessments are all squared away with Companies House and HMRC in good time. She may nag you, but it’s for your own good – promise!

Stephanie has been with the Not Just Numbers team from the very beginning. As an AAT-qualified MIP accountant, she makes sure all controls reconcile, all figures are proven, and all numbers make sense to the right people.

Stephanie is a bit of a globetrotter – literally. She’s been running around the world completing as many parkruns as possible. But she’s not just a fitness fanatic, she keeps her brain on its toes with a quiz or two: you may have spotted her on Eggheads or The Chase!

Tracy Thorp

Payroll Manager

Answering your queries, handling payroll and keeping on top legislation changes – Tracy is always on the ball.

Tracy is an AAT-qualified accountant. Before her Not Just Numbers days, Tracy spent two decades working in payroll, with ten years at Royal Mail. She now loves working closely with a wonderful variety of clients. If it’s a number-based query about work time, absences or holidays – Tracy knows the answer. Complex payroll case? She’ll crack it. Paying your staff on time? Every time. She’s our Payroll champion.

Outdoorsy Tracy enjoys being out in the elements on long walks in The Lakes. She loves to get her hands dirty in the garden or with arts and crafts and spend quality time with her teenage daughter.

Sandy Reed

Bookkeeper

Sandy is our other bookkeeping extraordinaire.

She may be the newest face on our team but isn’t short of experience. Sandy is a seasoned pro after spending 26 years in local government. As an AAT-qualified accountant, her broad finance management roles saw her monitoring budgets, assisting accountants, and handling HR issues. Now Not Just Numbers is delighted to have her for two days a week, where she supports each department.

On her days off, Sandy loves sewing, making jewellery, and setting herself new fitness challenges: her latest goal is to give triathlon a try. Brownlee brothers watch out!

Laura Deacon

Operations Manager & PA to Debbie Whitaker

Laura is our smooth operator.
She keeps Not Just Numbers ticking.

No two days are the same with Laura. From setting up new client systems, organising events and drafting newsletters right through to supporting the team day-in day-out. She keeps us all on track and our processes running perfectly – thanks Laura!

You could describe Laura as a bit of a dog lover – one might be enough for most people, but Laura has four! She loves to unwind by walking them out in the fresh air.

Julie

Co-founder and MD at Not Just an FD

Julie is a great listener. She wants to understand you, your values and your aspirations, and then your business. As a CIMA-qualified finance director, she analyses your finances to help your business grow sustainably.

She’s worked across multiple sectors over the past 20 years, from manufacturing and legal to third sector and not for profit. She is also the secretary of the CIMA Members in Practice Panel, providing UK-wide support as well as a point of contact for members in Yorkshire and the North East. Julie has worked with CIMA to feed into Treasury how to better help small businesses during the COVID-19 crisis.

Taking care of our mental health and wellbeing is incredibly important to Julie. She supports clients working in mental health, as well as actively encouraging those I work with to take time for themselves. Leading by example, she always takes time for Yoga and Pilates classes, running, socialising and unwinding with a jigsaw or book.

Julie Thornton AAT

Senior Cloud Accountant

Working on cloud 9 – quite literally. Julie brings over 30 years of finance experience. Both in industry and practice. Since moving back to practice 6 years ago, she has been converting clients to the cloud, training staff and clients on how to use cloud software, producing management accounts and forecasts using cloud technology.

Julie loves a challenge and if anything can be automated, she will try and find a way to do it.

We have another Xero hero!

Richard Wilson CTA

Head of Tax

Richard is our tax guru.

Previously here at Not Just Numbers as a tax adviser, only on a consultancy basis, Richard couldn’t get enough of us and has since joined part-time as our Head of Tax. Here to assist on all thing’s taxation, Richard is the main man where tax involved. He has been an Associate Member of the Chartered Institute of Taxation since 1995 and has run his own company for over 25 years.

Impressive isn’t it?! With a wealth of knowledge and experience behind him, what Richard doesn’t know about tax, isn’t worth knowing!

Introducing NOT JUST AN FD.
Your outsourced Financial Strategist.

Has your business grown to the point of needing more in-house financial strategy and support? You know you need a Finance Director, but are not quite ready to make that commitment?

NOT JUST AN FD provides the perfect solution –  an outsourced Finance Director to provide guidance, advice, planning, forecasting and accountability.

Contact

Send us a message.

Our details
Not Just Numbers Ltd
5 Carrwood Park
Selby Road
Leeds
LS15 4LG